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Thank you, Netflix

By | Latest News, The Park

We’ve had a great year of firsts here at Atlanta Tech Park in 2018.

Whether it was hosting our first-ever hackathon, the inaugural North Atlanta Tech Showcase, or multiple comedy shows, there have been some truly memorable moments at The Park in our first year.

One of the most unique and exciting moments for us, however, was when Netflix stopped by to shoot the movie Sextuplets starring Marlon Wayans and Molly Shannon.

We’ve been sworn to secrecy to keep details of the plot under wraps, so all we can say is that the movie is due out (pun intended) sometime in 2019. While we can’t share much about the movie itself, we are excited to show everyone the design changes that Netflix made during their week-long stay at The Park.

The most notable change that the crew­, which was all full of wonderful people, made was adding a literal splash of color to our wall in the event space. Whereas we had a blank white wall before, we now have an orange wave running from end to end. On the left side of the screen, the lines are neat and orderly, but on the right side, they become more fluid, pronounced, and bold.

Of course, you’ll also notice our logo prominently displayed near the entrance to the auditorium now as well! Netflix actually added our logo to two other walls in the facility.  One of them is in the Create Conference Room. After seeing how much the logo brightened up Create, we opted to replace the original whiteboard on the wall with a transparent dry-erase board so that the logo could still be seen. We think it’s a hit! The third logo is on the wall outside of the Oasis Conference and Board Room, which was used for a small but important scene.

Another major addition—and arguably the most exciting—Netflix made to Atlanta Tech Park came in the form of an authentic, orange ping pong table. Extras only used the prop during a scene, but our members and guests have made great use of it.  As a matter of fact, the ping pong table has become so popular that we’re actually having a ping-pong tournament at our members-only holiday luncheon on Wednesday, December 19th.

Lastly, Netflix added one last strip of vinyl paint to the wall above the interior offices in the front right of the building. The color serves as a reminder of the great week we shared with Netflix and of the energy that pulses through Atlanta Tech Park every single day.

So, while you’re waiting for the movie to be released on Netflix, come on down to Atlanta Tech Park and check out the new additions to our facility yourself! We guarantee you will leave feeling productive, inspired, productive, and literally like you just stepped out of a movie set because you will have!

Inaugural North Atlanta Tech Showcase at ATP a huge success

By | Latest News, The Park

Atlanta Tech Park was proud to host the inaugural North Atlanta Tech Showcase last week on November 1st, 2018.

The event featured 20+ exhibitors showcasing their technologies to investors, influencers, and tech talent. In addition to the showcase, we had a thrilling panel discussion on the future of North Atlanta’s tech ecosystem, a keynote address, and a startup pitch competition with a prize for the first and second place.

Richard Cope, the CEO of Peachtree Corners-based NanoLumens, delivered a hugely insightful keynote address.

In it, he shared two books everyone should read to learn more about entrepreneurship and five keys to success.

His five keys to success are as follows:

  • Have a service or product that somebody else is willing to pay for.
    1. Entrepreneurs find the void and create the demand.
  • Pivot
    1. Simple changes can yield profound results.
  • Fog of war
    1. Uncertainties along the way are part of the battle.
  • Failure
    1. It happens whether you want it to or not. Then what?
  • A purpose larger than yourself
    1. What good is a product, service, or feeling if you don’t have anyone to share it with?

https://twitter.com/PartnershipGw/status/1058086984252616704

The three books Mr. Cope recommended to everyone were:

  • The Wealth of Nations
  • Victory of Reason

Prior to keynote was a stellar panel discussion on the Trends, Opportunities, and Challenges of Tech Innovations in North Atlanta.

The four panelists were founders of four tech accelerators in Fulton and Gwinnett counties, including our Founder herself, Robin Bienfait.

https://twitter.com/MyASBN/status/1058074489362231296

https://twitter.com/MyASBN/status/1058072845295779843

 

Of course, we couldn’t send people home from the first-ever North Atlanta Tech Show without a pitch competition! There were eight presentations up to three minutes each.

In the end, however, only two companies would win the prizes—each package including a small residency at The Park.

Many congratulations to the 1st place winners Aaron Gobin and Bruce Rasa from AgVoice and the 2nd place winner Molly Proffitt from Ker-Chunk Games.

Lastly, on Monday, Atlanta Tech Park hand-selected a handful of winners from our free membership giveaway! These lucky folks put their business cards in our fishbowl for a chance to win a free membership and didn’t need to spend any money on a Powerball ticket in order to do so.

Interested in becoming a member but didn’t win a membership or have a startup to pitch?

You can still sign up using our holiday special, which nets you three months of membership for half off! Learn more here at holiday.107atp.com now.

 

 

Atlanta Tech Park thanks the Atlanta Small Business networking for being at NATS and covering all aspects of the event.

Robin Bienfait – the Woman Behind it All

By | Latest News, The Park

“Growing up in an environment that encourages making more of yourself and supporting others in their development has opened opportunities for me.”

After establishing the services organization for BlackBerry and starting from scratch an enterprise services business for Samsung, Robin Bienfait decided it was time to break out on her own and help businesses and entrepreneurs bring their dreams into reality at Atlanta Tech Park and through her advisory service company Emnovate. An accomplished engineer, technologist, business strategist and leader, Robin remains at the forefront of innovation. She is excited to bring that innovation to Atlanta Tech Park, known as The Park where her philosophy of a local footprint with global intent is flourishing.

As a child, Robin was drawn to engineering and technology and her supportive family of seven siblings and educator parents empowered her to follow her dream of becoming an engineer. Her enjoyment of the fast pace of learning in technology helped her find opportunities where she least expected by being open to mentors she met along the way. “It’s important to enjoy what you do as well as the people you work with. And recognizing that there are many ways to contribute has kept me alert to opportunities that presented themselves,” she says.  It is this experience that she is most excited about bringing to the members of The Park.  Always wanting to give back and help others, Robin enjoys the opportunity to be the mentor to others that are in an acceleration phase in their business.

Always thinking like an entrepreneur, Robin has used her experiences to help the companies she has worked with (AT&T, Blackberry, Samsung) break ground in the latest technologies and establish themselves as industry leaders.  The ability to continue to help industry disruptors is what has her most excited about where she is today at The Park.  With so many examples of how technology can revolutionize business communications, improve supply chain efficiencies and create signification competitive advantages, it was important to her that The Park be state of the art in the technology used to create a global acceleration environment. Transforming business processes along with enhancing and customizing the way people interact is the kind of substantive opportunity created at The Park through Robin and leveraging her corporate connections.

Named one of the 18 Inspiring Women to Watch in 2018 by Inc. Magazine, Robin is a people person and you will always find her out and about at The Park.  She may be chatting with members, getting to know them and their business.  The success stories she is becoming a part of is what excites her about the future. “Over the years, I’ve learned from the most interesting people and sometimes where you’d least expect,” she explains.

 

Lunch and Learn at ATP – Do You Speak Prospect?

By | Latest News, Member Spotlight

What was the last great ad you saw or heard? Do you remember what made it special or unique?

At our July 24 Lunch and Learn, ATP member and Cornerstone Media Group Founder and CEO Mark Treager taught a room full of two dozen attendees how to answer the question “Do you speak prospect?”

Speaking prospect means speaking the language of your prospective buyers and consumers. These days we are in an “attention economy,” which means companies are after your attention just as much as they are after your money.

The first step to succeeding in the “attention economy” is understanding the reach that marketers have today. Prior to the digital age, advertisements could only go as far print or broadcast mediums would let them. These days, however, most marketers are within arm’s reach from prospective buyers as a result of mobile devices.

Another fundamental principle of marketing is understanding the value of “brand,” which is the experience a customer has with you and your product. A simple test to measure your brand’s effectiveness is trying to summarize its mission in 12 words or less. Furthermore, your company’s slogan should be universal amongst all employees.

There’s more to brand than having a catchy or memorable one-liner however. Your brand should tell a story and be intentional about delivering results. It should spark curiosity and the images associated with it should portray results.

Good branding makes you unique and instills confidence in a prospect (“how did they know I need this?!”). Lastly, successful companies with good branding change the way people do things while making the product easily adoptable.

Take Facebook, for example. It’s a relatively simple premise that has changed the entire world at no cost to the user.

Now that you understand two key components to marketing—attention reach and branding—let’s focus on the opposite end of the spectrum, which is what consumers are looking for.

Consumers will withhold information from you, seek similar alternatives (to your product or service), solicit feedback from other consumers, and ultimately buy what they understand the fastest.

The “caveman test” is a good way to gauge whether or not your product or marketing is effective. Essentially, once you pitch your product, the prospect should be able to regurgitate an accurate summary of what you said in less than five seconds. (Alternatively, if they respond with either how your product will make their life better or why they should buy your product, then you have succeeded as well.)

Now comes the execution part of marketing: what methods are most effective?

Right now the answer is actually pretty simple: product video is the most effective marketing tool.

These advertisements work because they eliminate the technical jargon associated with product development. They are also bold. It’s important to note, too, that emails with links to videos have a significantly higher success rate than emails without them.

Another effective marketing tactic is lead-generation or exchanging a resource (such as a pdf, free e-book, etc.) in exchange for a prospect’s personal info. The most effective way to do this is by sharing your resource with someone in exchange for his or her verified e-mail address. Otherwise, you will give up valuable information for no real leads.

Customer testimonials are effective, but anything more than five is overselling.

Social media is the most universal of all marketing tools, but marketers should identify their audience’s top platform and master that medium first before repurposing that content for other ones.

For those in an operations field, talking triggers are enormously valuable. Essentially that means identifying the first thing people talk about when your company is mentioned. In the case of Doubletree Hotels, for example, their chocolate-chip cookies are a common talking point among vacationers. It doesn’t matter what Doubletree you’ve been to because you have had the cookie that is universal among the company’s entire chain of hotels.

Lastly, measure the success of your campaign with data.

Google Analytics is a free tool that will more tell you more about how your marketing is performing than customers likely ever will. That doesn’t mean customer satisfaction isn’t important, however. Conducting surveys among users of your product is essential, but it’s important to gather information from them that data won’t be able to and vice-versa. So instead of asking “did you watch the video?” in a customer satisfaction survey, you can ask “what did you like the most about the video?” (The data will tell you whether or not they actually watched.)

Have marketing goals in mind before you start any campaign (always run campaigns instead of individual ads, Treager says.) then have monthly reporting and quarterly reviews to make sure you are staying on target.

In summary, your messaging is extremely key to everything you do as a company or brand. The most effective messages are also the easiest to understand. Be prepared to answer the question about what resources you have to ensure your customers’ success, and make sure your website is always updated. It is a 24/7 salesman on your behalf.

 

 

 

ETHATL Hackathon

ATP to host blockchain hackathon in September

By | Latest News

Monday, July 16, 2018, Peachtree Corners, GA: Atlanta Tech Park will proudly host EthAtlanta for its hackathon on Friday September 21, to Sunday, September 23, 2018.

ETHATL HackathonThe hackathon is open to all blockchain enthusiasts and web developers.

Participants will work in teams over a 36-hour period to create a blockchain enterprise idea from scratch then present their final product(s) to a panel of expert judges on Sunday, September 23. Prizes will be awarded to the winners of the competition.

Blockchain beginners and experts, technology experts, designers, and more are all invited to attend and participate in this special event to learn new and valuable insights about blockchain technology and make meaningful industry connections.

Visit www.ethatl.com now to participate in the hackathon or register to attend.

ABOUT US: Atlanta Tech Park is a technology incubator in Peachtree Corners, GA. The facility features a video podcasting studio, hot desks, private offices, an events space, and a 100-person auditorium. Membership and insider info can be found on www.atlantatechpark.com. Follow us on Twitter at @107ATP and on Instagram at @atlantatechpark for the latest news and updates about what’s happening at ATP.

ABOUT EthAtlanta: EthAtlanta’s mission is to unite business leaders with senior hack teams to explore use-cases, network, and create working software for the media and entertainment, supply chain and logistics, healthcare, payroll, and automotive industries. Learn more at www.ethatl.com.

Conference Rooms, Meeting Space, Community Events

Premier Events are Found at The Park

By | Latest News, The Park
Atlanta Tech Park - Oasis Board Room
Tech Accelerator, Conference Rooms
Cafe

Conference Rooms to Community Events

It’s All Available at The Park

The Park is quickly becoming known for its events and meeting space.  Whether it’s conference rooms, meeting space, community events or networking – we have it all at The Park.

The Park is now the home of Women in Wireless, Jr. Dev Meet Up, G.A.I.T. and SWGCC just to name a few.  Each hosts their monthly community events at The Park, taking advantage of the state-of-the-art technology available to them.

With such a vast selection of meeting rooms, larger organizations such as innov8rs and InnoSTARS have hosted conferences at the facility and have been amazed at all The Park has to offer. IOT Summits are hosted monthly here as well.  Digital displays, wireless tech, audio and video support are all available and enhance all of our conference rooms, boardrooms, and meeting space.  We will also be hosting the HeHe Expo and as a Block Chain Hackathon in September.  Partnership Gwinnett will be hosting the North Georgia Tech Showase in November as well. Click here for our event calendar.

Conference rooms and boardrooms are also available to both members and non-members for monthly meetings, executive dinners and more.  The Park has a list of preferred vendors to make planning your event a breeze.

Check out all the events hosted at The Park.  If you have not visited us, why not schedule a tour today.  Ready to plan your event, click here to request a quote.

It’s All About the Members

By | Latest News, The Park

Seriously! What does make us different?

When talking with members of The Park, one thing is repeated over and over again - "There is no other place like this anywhere!"

Maybe it’s the state of the art facility.  Members have access to conference rooms equipped the latest in technology. From wireless screen connections to digital displays and everything in between, if you need it we have it.

Our online scheduling capabilities enable you to book the room you want when you want. Never worry about double bookings.

Perhaps it is our community events.  From monthly lunch and learns to our wildly popular Wine Wednesdays, we have something going on for our members.  We work to give them the knowledge they need to accelerate their businesses, grow their networks and improve visibility in the community at large.

Some say the perks are where it’s at.  How about free snacks, coffee, and fountain drinks in a cafe with cable TV.  On-site services from dry cleaning pick up/drop off and secured document shredding to color printing and mail service, we have thought of every detail to make life easier and more enjoyable at The Park.

Without a doubt though, it is the people.  The staff at The Park is second to none always there to help.  It makes our members feel like they have a huge team and are ready to take on the world!  We take pride in curating a special environment.

If you haven’t come by to see for yourself what makes us different, why not schedule a tour today.

Tech Accelerator – Why it’s Different at The Park

By | Latest News
Tech Accelerator, Conference Rooms

Tech Accelerator – it feels like the latest buzzword.

It sounds really cool. Yet, what does it mean?  According to RocketSpace, “Accelerator programs are a tool for rapid-growth companies.”

Inc.com’s Fernando Sepulveda also defines the accelerator model as “a holistic business advisory service.”

A primary function of accelerators is connecting startups with mentors, guidance, resources, and funding. Since accelerators’ members already have a minimum viable product (MVP) their resources are often focused on:

  • operations and strategy
  • management coaching
  • branding.

And this is where The Park is different.

Tech accelerator programs out there are a short-term program that last from 3 to 6 months.  They are a set format that companies enter into.  As a result, they may require an equity stake in the companies that participate in their tech accelerator program.

The vision of Atlanta Tech Park is to focus on that business advisory service, providing the much need connections, resources, and guidance without asking for equity in return. Additionally, The Park can connect you with VC funding, but we are also big on bootstrapping. We understand that your business may not fit into a typical tech accelerator program.   As a result, we develop a customized acceleration plan based on your needs.  Take part in training sessions with our partners, such as Nine Labs.  Perhaps you would like to schedule one on one time with Robin Bienfait or one of her team from Emnovate.  Maybe you want to review your pitch.  Here at The Park, you can set the pace and prioritize based on your needs.

Join the Community

You don’t fit the mold and we don’t make you.  Timing is everything and you need to accelerate on your timeline, not ours.  Robin has put together a team to help you where you are at now.  She understands the importance of holding on to equity and how important timing can be in any situation. Networking, sales growth, financial plans, marketing – we are here to help.

Hence, when you are doing your research, remember that not all accelerators are created equal.  At Atlanta Tech Park, we are more than your facility, we are your community.

Norcross High School Foundation for Excellence Announces New Location for Annual Fundraising Gala and Celebration

By | Latest News

Peachtree Corners, GA (March 8, 2018) – The Norcross High School Foundation for Excellence (NHSFE) is excited to announce Atlanta Tech Park as the new venue for its 2018 Gala on Friday, May 4.

Located in Technology Park, Atlanta Tech Park is a state-of-the-art collaborative workspace that provides business executives and entrepreneurs access to connect and innovate. The building opened in 2017 and includes conference rooms, offices, testing lab, auditorium that seats up to 100, café, video podcast studio/digital darkroom, green screen room, as well as an indoor/outdoor special event venue for 500+.

“We work with a diverse membership and strive to create an ecosystem to promote innovation and help businesses grow, so we are pleased to partner with NHSFE and their fundraising Gala to support excellence in academics, arts, and athletics at Norcross High School,” said Nashlee Young, ATP Director of Business Operations.

 “The Atlanta Tech Park is an ideal location for our event, it offers a unique industrial-chic environment, ample parking, plenty of room for guests to mingle and technical resources that allow our event come to life,” said Gala Chairperson, Sandy Greenstein. “We are thrilled to have them host this year’s Gala.”

In addition to the exciting new venue, the Gala will feature food provided by Nona Johnson, owner of the Sizzling Peach and winner of Hell’s Kitchen Season 8. Beer and wine will be provided by Peachtree Growler.

The Gala will also honor NHS Hall of Fame inductees:

  • Elizabeth Frisbee, NHS Math Teacher and Department Chair
  • Gina Parrish, NHS Drama Instructor
  • Harris Patel, NHS alumnus and certified Physician Assistant and Athletic Trainer

Attendees will have the opportunity to purchase Wish Bricks. These are items requested by teachers to enhance their classroom and to provide unique learning opportunities that go beyond the traditional curriculum.  There will also be a live auction featuring a variety of items. Tickets are $100 per person and will be available in April for purchase online. www.norcrosshighfoundation.org

 

About the Norcross High School Foundation for Excellence:

NHSFE is a 501c3 organization that partners with community businesses and parents to raise funds to bridge the gap between state funding and the resources required to provide a well-rounded, high-quality learning environment for our students. Since 2001, the Foundation has raised more than $1.8 million to fund a variety of projects and programs that support excellence in academics, arts and athletics at NHS. For more information: www.norcrosshighfoundation.org

 

J Cornelius of NineLabs Brings Personal Experiences to The Park

By | Latest News

The Importance of a Human-Centered Business

J Cornelius, Founder and President of NineLabs hit it out of The Park with a terrific lunch and learn for our members and guests to kick off this monthly event.  Focusing on the Human-Centered business, attendees we treated to a discussion on the 5 phases a company must go through to understand their customers and how to provide products and services that satisfy them. 

From problem validation through product design and development, guests were challenged to consider why they should care about making business human-centered. 

“I think the lunch went very well,” commented Brian Thomas of Cyberdot. “The speaker was extremely knowledgeable and kept my attention the whole presentation. The information on how to get the right customers and how he broke it down was simple and effective. In addition, I thought the food was very well done, healthy and tasty.”  He continued, “Having these types of events is such a fantastic perk, it provides a startup company like ours the ability to learn from our peers. ”

“Organizing these types of events for our members is one of the many things that separates The Park from other co-working spaces,” Robin Bienfait remarked. “We are creating something very special and unique in Peachtree Corners.”

Atlanta Tech Park, NineLabs, J Cornelius
Atlanta Tech Park, NineLabs, J Cornelius
Atlanta Tech Park, NineLabs, J Cornelius

“Having a vibrant shared workspace is extremely rewarding, we could not have chosen a better place for Cyber Dot.” – Brian T.