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Atlanta Tech Park Founder Robin Bienfait Set to Speak at CDX Atlanta

By Latest News

LUNCH KEYNOTE: STRATEGIC INNOVATION – BUILD? BUY? PARTNER? OR INVEST?

Labs. Corporate venture. Challenges. Incubators. Accelerators. Partnerships. M&A – And more.

Strategic innovation has become more complex in an age where accelerating technology and consumer adoption cycles have increased the threat of disruption and compressed the exercise of strategic planning and corporate development. What are the respective roles of incubation, corporate venturing, academic partnerships, start-up ecosystem engagement, and M&A as the cycles of innovation only continue to accelerate? Does a single enterprise need technology scouts and an incubator and a lab and a corporate venture unit and corporate M&A to understand the rapidly evolving technology innovation landscape and stave off disruption? Should you build? Buy? Partner? Invest? Or all of the above?

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Robin Bienfait to Speak at CDX Atlanta Open Innovation Summit

The 2019 CDX Atlanta Open Innovation Summit – set for November 7, 2019 – will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best practices and operating principles to stay competitive and drive corporate innovation and strategic digital transformation.  The theme for the event is “Innovation @ Scale”.  With the final agenda set, is was announced that Robin Bienfait will join the panel to discuss Strategic Innovation.  As a pioneer in innovation with companies like AT&T, Blackberry, Samsung and now Atlanta Tech Park, this will be an excellent opportunity for Robin to share her experiences that span her 30+ year career in the innovation sector.

ATL Cyber FinTech Global Challenge Coming to Atlanta September 17-18, 2019

By Events, Latest News, The Park

ATL Cyber FinTech Global Challenge Coming to Atlanta
September 17-18, 2019

The inaugural event hosted by Atlanta Tech Park exploring the intersection of Cyber,  FinTech, and Blockchain

Atlanta— August 13, 2019Atlanta Tech Park is excited to announce the first Atlanta Cyber FinTech Global Conference & Challenge, will take place on Tuesday and Wednesday, September 17 and 18th at Atlanta Tech Park in Peachtree Corners.  The event will bring together Cyber, FinTech and Blockchain industries through an exchange of innovation, insight, and trends that connect these industries.  The event also features a global cyber SKD challenge, sponsored by Sertainty, giving developers the opportunity to win a $10,000 cash prize.

The two-day conference features thought leaders from each of the three industries represented in panel discussions, keynote speeches, and networking reception events.

Participants will be able to:

  • Better grasp leading trends in Digital Assets, Cybersecurity and Payments
  • Develop an outlook on investment in Fintech and Blockchain space
  • See grassroots innovation in action through the solution challenge

 

“Cybersecurity is the underlying foundation for all successful tech businesses now and in the future,” said Robin Bienfait, CEO at Atlanta Tech Park and Emnovate. “FinTech and Blockchain are the industries that will drive the future of all businesses.”

“Cryptographically secure Digital Assets and Decentralized Finance are the next waves to shift commerce, and capital markets” added Roop Singh, Principal at Intuit Factory.

 

About the Sertainty Challenge

.Sertainty’s patented UXP Technology empowers your data with intelligence to manage its own protection. Sertainty’s patented UXP Technology (Technology) focuses on protection at the data layer targeting any kind of unstructured datasets (excluding databases). The Technology empowers data to manage and protect itself by controlling access anywhere and at any time.

Challengers can win $10,000 with the best utilization of our unique data security technology. Be creative, build a working prototype using our SDK and show the judges a compelling customer use case. Whether the data is in-motion, at-rest or in-use, our security travels with every datafile; offering 7/24/365 protection. Register for the challenge at bit.ly/ATLCHALLENGE.

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Atlanta Tech Park is a technology accelerator in Peachtree Corners, GA. Membership and insider information can be found on www.atlantatechpark.com. Follow us on Twitter at @107ATP and on Instagram at @atlantatechpark for the latest news and updates.

 For more information, press only:

Julie Price

770-851-6037

julie@emnovate.com

For more information on the event:

Bit.ly/ATALCYBERFIN

Robin Bienfait

NACD Atlanta Names Robin Bienfait to Board of Directors

By Latest News, The Park

The Atlanta Chapter of the National Association of Corporate Directors (NACD), announces the election to its board of directors Robin Bienfait, director, Georgia Tech; chairman, Global Aviation; and CEO, Emnovate; and Marisol Angelini, director, Bush Brothers & Company, and past vice president of Marketing, The Coca-Cola Company. NACD is the recognized authority on leading governance practices.

“Robin and Marisol bring additional energy, experience, influence, and diversity to the NACD Atlanta Chapter board, further strengthening our ability to bring world-class programs to our members,” said Linda Welty, NACD Atlanta Chapter chairman. “As governance challenges become increasingly complex, the expertise these talented directors offer will be invaluable to our Chapter board.”

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Smart Eye Technology Hosts Product Launch Party at Atlanta Tech Park

By Events, Latest News, Member Spotlight
A year in the making

May 8, 2019, Peachtree Corners, GA: Smart Eye Technology, a secure document-viewing platform, celebrated its product launch with more than 200 people at Atlanta Tech Park on Tuesday, May 7, 2019. The event featured a live product demo and launch party.

The company, founded by Dexter Caffey, started in January 2018 on the premise that business documents shared on smartphones and other devices should only be viewed by the people they are intended for.

Caffey worked with an Israeli biometrics firm to develop the software, which uses multi-level biometric (iris and facial) identification to verify the proper recipient is viewing a document that is shared online. The technology then continues to analyze who is viewing the document via the camera on the recipient’s device and hides any it if an unauthorized party attempts to get a look at the screen. Smart Eye users can set different profiles for document sharing to allow increased (or decreased) levels of privacy as desired.

“While greater connectivity has made the world a better place, new challenges have come about as a result that make services such as Smart Eye Technology a necessity in the business world,” Caffey said at the event. “Our software and product also show people what new frontiers can be pioneered within the world of technology and beyond,” he said.

About the event itself, Caffey said, “I am over the moon to have the support of hundreds of people given our humble beginnings and ambitious goals for the future.”

“As a seasoned cybersecurity professional with over a dozen patents to my name, I am impressed by the ingenuity and relevance of Smart Eye Technology’s platform,” Robin Bienfait, former Samsung and Blackberry executive, said. Bienfait is the Founder of Atlanta Tech Park, where Smart Eye Technology holds a membership.

For more on Smart Eye, visit www.getsmarteye.com now.

ABOUT ATP: Atlanta Tech Park is a technology accelerator in Peachtree Corners, GA. The facility features boardrooms, conference rooms, a video podcasting studio, hot desks, private offices, 600+ person events space, and 100+ person auditorium. Membership and insider information can be found on www.atlantatechpark.com. Please follow us on Twitter at @107ATP and on Instagram at @atlantatechpark for the latest news and updates.

Media contact: Asif Lakhani | 404-428-9418 | asif@emnovate.com

PodATL Visits The Park Part 1

By Events, Latest News

In today’s marketplace, podcasting is one of the most effective ways to build and maintain brand loyalty. As a matter of fact, podcasting has gotten so popular that as of 2018, Apple had more than 500,000 active podcasts in its library. However, with so many podcasts available to consumers for free, how your show differentiates itself from the others can be the difference between podcasting for a living and podcasting for an audience of one.

With that in mind, we joined forces with Mark Deal and PodATL to host a Comedy in Podcasting meetup featuring a keynote from Atlanta comedian Joel Byars at The Park. Don’t worry if you missed it, this recap will fill you in on what was said, but that’s not all! Mark Deal and PodATL will be back at The Park for a lunch and learn on January 16 for another session. Click here for details!

During his keynote presentation at The Park, Joel spoke about lessons he’s learned and applied to earn his show, Hot Breath! Podcast: Your Weekly Guide to Comedy Mastery, a 5-star rating from 165 people—and that’s just on Apple. His show is on Spotify and anywhere else you listen to your podcasts.

So, what’s the secret?

Well, comedy is the ultimate way to connect with your audience and create trust with them, Joel said.

“If they’re laughing, they’re listening,” he told the PodATL meetup group at The Park.

Even if you’re not intentionally funny, you can still find humorous ways to get the audience to engage with your content.

  • For example, you can pair your ad-reads with a real-life story or record them in a different voice.
  • A catchy intro, show name, or tagline are also easy, calculated ways to pique a listener’s interest.
  • Simply smiling while speaking into the microphone will make your voice sound more welcoming and subconsciously encourage your listener to do the same.
  • Standing while you speak into the microphone is another great way to inject energy into your voice as well.
  • Hard consonants go over with audience wells. Those are words or letters that pronounced differently due to variations in the breath behind a sound. For example, a punchline will be funnier if the emphasis is on the word bucks instead of dollars.
  • Identifying characteristics or behaviors from other things or people you find funny and imitating them (without stealing their material obviously) will surely work for your podcast.

Keep in mind that humor is innate within all of us. Being a comedian means being intentionally funny and viewing the world in a different way, but being organically funny isn’t something to stress over as it can and will happen naturally as long as you are confident, vulnerable, and open to what’s happening (contextually) and what’s being said by your guests and fans.

Aside from being funny, there are other principles to adhere to in order to create a successful podcast.

  • You want your delivery, sound quality, audio, and content to be buttoned up because podcasting is a very intimate platform. You are speaking directly to (or interviewing) someone. It can be an hour longer or more, go very in depth, take place on a tour bus, at someone’s home, etc. Unlike TV, which is made to look glamorous, or radio, which is heavily regulated, podcasting is driven primarily by the audience and host.
  • Always seek feedback from your listeners. If they have given you their time to listen to you, then you should return the favor and listen to them. Incorporating listener feedback into your podcast is a great way to get them to engage with you more.
  • Perhaps the most important thing to know about having or starting a podcast is that it needs to be treated like a job. “I’ve calculated the workflow to be 15 hours an episode,” Joel said. That includes “finding the guest, researching the guest, traveling to the guest, doing the interview, and all of the post-production.”
  • A good way to look at it is, a 30-minute episode can require up to an hour and a half of prep time, an hour-long episode requires that much or more, and so on. In other words, it takes time, effort, research, passion, and patience to make a podcast episode worthwhile for a listener—and that’s before you start recording a single thing.

The next layer of podcasting is having a unique perspective that only you can provide. People don’t want to just hear a regurgitation of information they can find elsewhere, so make sure you have a premise, idea, perspective, or content they won’t get anywhere else. Clearly stating your premise, a one-line summary of your show’s content, is an effective way to establish your perspective.

Now that you have received expert advice from Joel, you can apply the knowledge to your podcast whether it has been created or is still in the work. To achieve success with it, be consistent, be unique, and have fun! If you do take this approach and apply the tips Joel shared, your podcast is sure to be a success!

To learn more about podcasting, join us for a lunch and learn with Mark Deal at The Park on Wed., Jan. 16, 2019. Mark will discuss how to find podcasts that already serve your target audience and how to secure an appearance on those shows to ensure good exposure for your brand, service, or product. RSVP here now!

 

Atlanta Tech Park to Host STEM Expo at Georgia Swarm Game

By Latest News, The Park

January 1, 2019, Peachtree Corners, GA: Atlanta Tech Park is partnering with the world champion Georgia Swarm lacrosse team to host a Tech Community Expo and VIP reception prior to their game at Infinite Energy Arena on Friday, Feb. 1, 2019.

Held in conjunction with a STEM spirit night, the Tech Community Expo allows local tech companies to showcase their products and services to tech professionals, aspiring tech talent, and thousands of Georgia Swarm fans from across the region.

The event also features a VIP reception where tech companies and representatives will be able to network with fellow industry professionals and leaders while hearing a special keynote presentation from a featured sponsor.

Participation in the Tech Community Expo includes a vendor table, tickets to the VIP reception, and tickets to the Georgia Swarm game against the New England Black Wolves that evening.

Why participate in this event?

The Georgia Swarm organization has achieved great success in bringing a new product to the market, similar to how the companies and entrepreneurs at this event are bringing an innovative spirit to the marketplace where they anticipate great success will also follow.

Access to the event and game start at $28. 

Vendor tables cost $150 for a showcase opportunity at the arena from 3:00-5:00 p.m. VIP reception and game tickets are also included.

For $250, vendors can showcase their technology from 3:00 p.m. until the end of the game in addition to getting VIP reception access and game tickets.

Limited sponsorship packages ranging from $2,000 to $10,000 are also available. Sponsors can issue a tech challenge to prospective developers, designers, and STEM students. Challenge requests can be sent to Brock Kolls at brock@techconnecthub.com.  

 

All tickets and details can be found at bit.ly/swarmthepark.  

 

ABOUT US: Atlanta Tech Park is a technology accelerator in Peachtree Corners, GA. The facility features boardrooms, conference rooms, a video podcasting studio, hot desks, private offices, 600+ person events space, and 100+ person auditorium. Membership and insider information can be found on www.atlantatechpark.com. Please follow us on Twitter at @107ATP and on Instagram at @atlantatechpark for the latest news and updates.  

 

Media contact: Asif Lakhani | 404-428-9418 | asif@emnovate.com

Thank you, Netflix

By Latest News, The Park

We’ve had a great year of firsts here at Atlanta Tech Park in 2018.

Whether it was hosting our first-ever hackathon, the inaugural North Atlanta Tech Showcase, or multiple comedy shows, there have been some truly memorable moments at The Park in our first year.

One of the most unique and exciting moments for us, however, was when Netflix stopped by to shoot the movie Sextuplets starring Marlon Wayans and Molly Shannon.

We’ve been sworn to secrecy to keep details of the plot under wraps, so all we can say is that the movie is due out (pun intended) sometime in 2019. While we can’t share much about the movie itself, we are excited to show everyone the design changes that Netflix made during their week-long stay at The Park.

The most notable change that the crew­, which was all full of wonderful people, made was adding a literal splash of color to our wall in the event space. Whereas we had a blank white wall before, we now have an orange wave running from end to end. On the left side of the screen, the lines are neat and orderly, but on the right side, they become more fluid, pronounced, and bold.

Of course, you’ll also notice our logo prominently displayed near the entrance to the auditorium now as well! Netflix actually added our logo to two other walls in the facility.  One of them is in the Create Conference Room. After seeing how much the logo brightened up Create, we opted to replace the original whiteboard on the wall with a transparent dry-erase board so that the logo could still be seen. We think it’s a hit! The third logo is on the wall outside of the Oasis Conference and Board Room, which was used for a small but important scene.

Another major addition—and arguably the most exciting—Netflix made to Atlanta Tech Park came in the form of an authentic, orange ping pong table. Extras only used the prop during a scene, but our members and guests have made great use of it.  As a matter of fact, the ping pong table has become so popular that we’re actually having a ping-pong tournament at our members-only holiday luncheon on Wednesday, December 19th.

Lastly, Netflix added one last strip of vinyl paint to the wall above the interior offices in the front right of the building. The color serves as a reminder of the great week we shared with Netflix and of the energy that pulses through Atlanta Tech Park every single day.

So, while you’re waiting for the movie to be released on Netflix, come on down to Atlanta Tech Park and check out the new additions to our facility yourself! We guarantee you will leave feeling productive, inspired, productive, and literally like you just stepped out of a movie set because you will have!

Inaugural North Atlanta Tech Showcase at ATP a huge success

By Latest News, The Park

Atlanta Tech Park was proud to host the inaugural North Atlanta Tech Showcase last week on November 1st, 2018.

The event featured 20+ exhibitors showcasing their technologies to investors, influencers, and tech talent. In addition to the showcase, we had a thrilling panel discussion on the future of North Atlanta’s tech ecosystem, a keynote address, and a startup pitch competition with a prize for the first and second place.

Richard Cope, the CEO of Peachtree Corners-based NanoLumens, delivered a hugely insightful keynote address.

In it, he shared two books everyone should read to learn more about entrepreneurship and five keys to success.

His five keys to success are as follows:

  • Have a service or product that somebody else is willing to pay for.
    1. Entrepreneurs find the void and create the demand.
  • Pivot
    1. Simple changes can yield profound results.
  • Fog of war
    1. Uncertainties along the way are part of the battle.
  • Failure
    1. It happens whether you want it to or not. Then what?
  • A purpose larger than yourself
    1. What good is a product, service, or feeling if you don’t have anyone to share it with?

https://twitter.com/PartnershipGw/status/1058086984252616704

The three books Mr. Cope recommended to everyone were:

  • The Wealth of Nations
  • Victory of Reason

Prior to keynote was a stellar panel discussion on the Trends, Opportunities, and Challenges of Tech Innovations in North Atlanta.

The four panelists were founders of four tech accelerators in Fulton and Gwinnett counties, including our Founder herself, Robin Bienfait.

https://twitter.com/MyASBN/status/1058074489362231296

https://twitter.com/MyASBN/status/1058072845295779843

 

Of course, we couldn’t send people home from the first-ever North Atlanta Tech Show without a pitch competition! There were eight presentations up to three minutes each.

In the end, however, only two companies would win the prizes—each package including a small residency at The Park.

Many congratulations to the 1st place winners Aaron Gobin and Bruce Rasa from AgVoice and the 2nd place winner Molly Proffitt from Ker-Chunk Games.

Lastly, on Monday, Atlanta Tech Park hand-selected a handful of winners from our free membership giveaway! These lucky folks put their business cards in our fishbowl for a chance to win a free membership and didn’t need to spend any money on a Powerball ticket in order to do so.

Interested in becoming a member but didn’t win a membership or have a startup to pitch?

You can still sign up using our holiday special, which nets you three months of membership for half off! Learn more here at holiday.107atp.com now.

 

 

Atlanta Tech Park thanks the Atlanta Small Business networking for being at NATS and covering all aspects of the event.

Robin Bienfait

Robin Bienfait – the Woman Behind it All

By Latest News, The Team

“Growing up in an environment that encourages making more of yourself and supporting others in their development has opened opportunities for me.”

After establishing the services organization for BlackBerry and starting from scratch an enterprise services business for Samsung, Robin Bienfait decided it was time to break out on her own and help businesses and entrepreneurs bring their dreams into reality at Atlanta Tech Park and through her advisory service company Emnovate. An accomplished engineer, technologist, business strategist and leader, Robin remains at the forefront of innovation. She is excited to bring that innovation to Atlanta Tech Park, known as The Park where her philosophy of a local footprint with global intent is flourishing.

As a child, Robin was drawn to engineering and technology and her supportive family of seven siblings and educator parents empowered her to follow her dream of becoming an engineer. Her enjoyment of the fast pace of learning in technology helped her find opportunities where she least expected by being open to mentors she met along the way. “It’s important to enjoy what you do as well as the people you work with. And recognizing that there are many ways to contribute has kept me alert to opportunities that presented themselves,” she says.  It is this experience that she is most excited about bringing to the members of The Park.  Always wanting to give back and help others, Robin enjoys the opportunity to be the mentor to others that are in an acceleration phase in their business.

Always thinking like an entrepreneur, Robin has used her experiences to help the companies she has worked with (AT&T, Blackberry, Samsung) break ground in the latest technologies and establish themselves as industry leaders.  The ability to continue to help industry disruptors is what has her most excited about where she is today at The Park.  With so many examples of how technology can revolutionize business communications, improve supply chain efficiencies and create signification competitive advantages, it was important to her that The Park be state of the art in the technology used to create a global acceleration environment. Transforming business processes along with enhancing and customizing the way people interact is the kind of substantive opportunity created at The Park through Robin and leveraging her corporate connections.

Named one of the 18 Inspiring Women to Watch in 2018 by Inc. Magazine, Robin is a people person and you will always find her out and about at The Park.  She may be chatting with members, getting to know them and their business.  The success stories she is becoming a part of is what excites her about the future. “Over the years, I’ve learned from the most interesting people and sometimes where you’d least expect,” she explains.

 

Lunch and Learn at ATP – Do You Speak Prospect?

By Latest News, Member Spotlight

What was the last great ad you saw or heard? Do you remember what made it special or unique?

At our July 24 Lunch and Learn, ATP member and Cornerstone Media Group Founder and CEO Mark Treager taught a room full of two dozen attendees how to answer the question “Do you speak prospect?”

Speaking prospect means speaking the language of your prospective buyers and consumers. These days we are in an “attention economy,” which means companies are after your attention just as much as they are after your money.

The first step to succeeding in the “attention economy” is understanding the reach that marketers have today. Prior to the digital age, advertisements could only go as far print or broadcast mediums would let them. These days, however, most marketers are within arm’s reach from prospective buyers as a result of mobile devices.

Another fundamental principle of marketing is understanding the value of “brand,” which is the experience a customer has with you and your product. A simple test to measure your brand’s effectiveness is trying to summarize its mission in 12 words or less. Furthermore, your company’s slogan should be universal amongst all employees.

There’s more to brand than having a catchy or memorable one-liner however. Your brand should tell a story and be intentional about delivering results. It should spark curiosity and the images associated with it should portray results.

Good branding makes you unique and instills confidence in a prospect (“how did they know I need this?!”). Lastly, successful companies with good branding change the way people do things while making the product easily adoptable.

Take Facebook, for example. It’s a relatively simple premise that has changed the entire world at no cost to the user.

Now that you understand two key components to marketing—attention reach and branding—let’s focus on the opposite end of the spectrum, which is what consumers are looking for.

Consumers will withhold information from you, seek similar alternatives (to your product or service), solicit feedback from other consumers, and ultimately buy what they understand the fastest.

The “caveman test” is a good way to gauge whether or not your product or marketing is effective. Essentially, once you pitch your product, the prospect should be able to regurgitate an accurate summary of what you said in less than five seconds. (Alternatively, if they respond with either how your product will make their life better or why they should buy your product, then you have succeeded as well.)

Now comes the execution part of marketing: what methods are most effective?

Right now the answer is actually pretty simple: product video is the most effective marketing tool.

These advertisements work because they eliminate the technical jargon associated with product development. They are also bold. It’s important to note, too, that emails with links to videos have a significantly higher success rate than emails without them.

Another effective marketing tactic is lead-generation or exchanging a resource (such as a pdf, free e-book, etc.) in exchange for a prospect’s personal info. The most effective way to do this is by sharing your resource with someone in exchange for his or her verified e-mail address. Otherwise, you will give up valuable information for no real leads.

Customer testimonials are effective, but anything more than five is overselling.

Social media is the most universal of all marketing tools, but marketers should identify their audience’s top platform and master that medium first before repurposing that content for other ones.

For those in an operations field, talking triggers are enormously valuable. Essentially that means identifying the first thing people talk about when your company is mentioned. In the case of Doubletree Hotels, for example, their chocolate-chip cookies are a common talking point among vacationers. It doesn’t matter what Doubletree you’ve been to because you have had the cookie that is universal among the company’s entire chain of hotels.

Lastly, measure the success of your campaign with data.

Google Analytics is a free tool that will more tell you more about how your marketing is performing than customers likely ever will. That doesn’t mean customer satisfaction isn’t important, however. Conducting surveys among users of your product is essential, but it’s important to gather information from them that data won’t be able to and vice-versa. So instead of asking “did you watch the video?” in a customer satisfaction survey, you can ask “what did you like the most about the video?” (The data will tell you whether or not they actually watched.)

Have marketing goals in mind before you start any campaign (always run campaigns instead of individual ads, Treager says.) then have monthly reporting and quarterly reviews to make sure you are staying on target.

In summary, your messaging is extremely key to everything you do as a company or brand. The most effective messages are also the easiest to understand. Be prepared to answer the question about what resources you have to ensure your customers’ success, and make sure your website is always updated. It is a 24/7 salesman on your behalf.

 

 

 

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