Category

Member Spotlight

Atlanta Tech Park success stories: AffirmHealth

By Latest News, Member Spotlight, The Park

Welcome to our Atlanta Tech Park Success Stories series! This content (blog posts, videos, podcasts, etc.) is a way for us to highlight the members, companies, and more that Atlanta Tech Park a great place to work, network, and even have some fun! The first edition of our Success Stories installment is about AffirmHealth, which was one of the very first companies at Atlanta Tech Park. AffirmHealth uses technology to better facilitate prescriber compliance, which makes the fight against the opioid epidemic significantly more manageable. Our many thanks go to John Cole, AffirmHealth COO and Founder, for taking time out of his schedule to talk about his time at Atlanta Tech Park with us! (Pictured below is John conducting business during the very early days of The Park.)

ATP: Why did you choose Atlanta Tech Park?
John: I met Robin and Nashlee at an Atlanta Technology Angels meeting. This is when they were in their early stages, having just remodeled and not formally launched. We chatted before the meeting, and I had been working from home in Atlanta and was looking for a place to set up shop away from my office at home. From our conversation, I felt really comfortable about a) the space and b) what they were doing and Robin’s vision for Atlanta Tech Park. I jumped on really early and was one of the first members to start going on a daily basis and was really pleased and happy to do so in the beginning stages of what I think is going to be a powerful community for entrepreneurs in Atlanta.

Where were you as a company when you first arrived at ATP?
We launched our company in April of 2016. We were a year-and-a-half to two years in and had bootstrapped heavily until then. There’s a two year process of figuring out what you don’t know and really understanding what it is—specifically in healthcare—what you need to build to be able to scale. We were at that point where we knew what we needed to build and were almost there in terms of product development and pilots. We had a product that worked well with small and independent practices and needed to figure out what the best way to scale that technology was. That’s where we were when we moved into Atlanta Tech Park.

How did your conversations with Robin change your company’s trajectory and impact its growth?
More so than anything, it was a shift in mindset, which is what Robin is so excellent at doing in terms of being able to meet you where you are and provide the insight to take your company to the next level. She has accomplished a lot professionally, so she brings that experience and success to where you are and gets you to think about how to scale your business and also what steps you need to take in order to get there. Her effective communication and ability to deliver a message to an audience is also something I was able to refine and practice myself after several meetings with her.

Can you provide a specific example of something Robin did or said to help you all with that change in mindset?
We had been selling to small and independent practices, with the largest one being 200 doctors or so. When we shifted to enterprise, we thought we were becoming a SaaS product: it will be an iterative rollout based on a new provider (client) per month basis. “Robin painted the picture of what a true enterprise contract is.” … You can deliver something that’s powerful without taking the iterative approach if you display that your technology is powerful enough. The enterprise contract and getting senior leadership excited about the innovation are enough to land the enterprise deal. From a cashflow standpoint, that helps tremendously. It really just takes that mindset shift to think about.

So essentially Robin taught you to think more like a seasoned executive and showed you what she looks for from that position?
That’s exactly right. What’s so incredible (about Robin) is she doesn’t have a whole lot of healthcare experience. Most of it is on the security side, but basically, every other industry has experienced “tech disruption” that has changed them. Healthcare is the only industry where that hasn’t happened (yet). In healthcare, people think the way things have always been done are the way have to continue being done. You almost have to flip that on its end and question if that is always the right way. When you do, people are skeptical, but changing our mindset enabled us to stand up to those challenges and be successful.

The other thing is truly understanding your customer. In healthcare technology it is has often been the case that when building a HealthTech product, the active clinician (or “power user”) is not at the table when building the product, so we have been incredibly intentional to make sure that the user of the product is actually helping to customize the solution alongside with us, and we’re taking their active feedback as we’re building the product. So when you launch the product, for them it’s a matter of “we helped build this product, we know how to use it, let’s go.”
Having an intentional focus on the customer and how they use the product when building the product has been in an invaluable lesson Robin taught us.

In summary…
From the very beginning, it was very clear that Robin was thinking about things differently. She was thinking about building The Park in a way that you would think about building a business in making sure that she was fostering a culture and environment where companies and entrepreneurs can go to thrive. From my entire time there–when they were getting ATP off the ground until when I left [to move back home to Nashville]—it was abundantly clear that was the culture she was creating. When I was there, both Nashlee and Robin were available, and I felt they had both myself and my company’s best interest at heart and were willing to help out in any way they could. For a company or an entrepreneur looking to go somewhere where you really have that sense of community and are surrounded by positive, supportive energy, that is what Atlanta Tech Park epitomizes.

ControlRad continues strong 2019 with $15 million Series B

By Latest News, Member Spotlight, The Park

ControlRad, one of the 70+ companies that calls Atlanta Tech Park home, has had a 2019 for the ages.

So far this year, the medical technology company that focuses on reducing radiation exposure during fluoroscopically guided procedures (FGP) announced FDA clearance of its radiation reduction technology in May and also successfully conducted a clinical use of it in September as well.

That’s not all, however!

ControlRad started October by securing $15M in Series B financing from Questa Capital, according to FinSMEs. Questa Capital’s funding also netted ControlRad two new members for its Board of Directors. They are Ryan Drant and Tim Patrick, who both have years of experience in the medical device industry.

ControlRad will put its funding money toward accelerating the commercial launch of the ControlRad Trace System, according to the FinSMEs release. The Trace system is designed to reduce unnecessary radiation by as much as 89% during FGP and can be retrofitted for existing C-arm devices.

 

Smart Eye Technology Hosts Product Launch Party at Atlanta Tech Park

By Events, Latest News, Member Spotlight
A year in the making

May 8, 2019, Peachtree Corners, GA: Smart Eye Technology, a secure document-viewing platform, celebrated its product launch with more than 200 people at Atlanta Tech Park on Tuesday, May 7, 2019. The event featured a live product demo and launch party.

The company, founded by Dexter Caffey, started in January 2018 on the premise that business documents shared on smartphones and other devices should only be viewed by the people they are intended for.

Caffey worked with an Israeli biometrics firm to develop the software, which uses multi-level biometric (iris and facial) identification to verify the proper recipient is viewing a document that is shared online. The technology then continues to analyze who is viewing the document via the camera on the recipient’s device and hides any it if an unauthorized party attempts to get a look at the screen. Smart Eye users can set different profiles for document sharing to allow increased (or decreased) levels of privacy as desired.

“While greater connectivity has made the world a better place, new challenges have come about as a result that make services such as Smart Eye Technology a necessity in the business world,” Caffey said at the event. “Our software and product also show people what new frontiers can be pioneered within the world of technology and beyond,” he said.

About the event itself, Caffey said, “I am over the moon to have the support of hundreds of people given our humble beginnings and ambitious goals for the future.”

“As a seasoned cybersecurity professional with over a dozen patents to my name, I am impressed by the ingenuity and relevance of Smart Eye Technology’s platform,” Robin Bienfait, former Samsung and Blackberry executive, said. Bienfait is the Founder of Atlanta Tech Park, where Smart Eye Technology holds a membership.

For more on Smart Eye, visit www.getsmarteye.com now.

ABOUT ATP: Atlanta Tech Park is a technology accelerator in Peachtree Corners, GA. The facility features boardrooms, conference rooms, a video podcasting studio, hot desks, private offices, 600+ person events space, and 100+ person auditorium. Membership and insider information can be found on www.atlantatechpark.com. Please follow us on Twitter at @107ATP and on Instagram at @atlantatechpark for the latest news and updates.

Media contact: Asif Lakhani | 404-428-9418 | asif@emnovate.com

Lunch and Learn at ATP – Do You Speak Prospect?

By Latest News, Member Spotlight

What was the last great ad you saw or heard? Do you remember what made it special or unique?

At our July 24 Lunch and Learn, ATP member and Cornerstone Media Group Founder and CEO Mark Treager taught a room full of two dozen attendees how to answer the question “Do you speak prospect?”

Speaking prospect means speaking the language of your prospective buyers and consumers. These days we are in an “attention economy,” which means companies are after your attention just as much as they are after your money.

The first step to succeeding in the “attention economy” is understanding the reach that marketers have today. Prior to the digital age, advertisements could only go as far print or broadcast mediums would let them. These days, however, most marketers are within arm’s reach from prospective buyers as a result of mobile devices.

Another fundamental principle of marketing is understanding the value of “brand,” which is the experience a customer has with you and your product. A simple test to measure your brand’s effectiveness is trying to summarize its mission in 12 words or less. Furthermore, your company’s slogan should be universal amongst all employees.

There’s more to brand than having a catchy or memorable one-liner however. Your brand should tell a story and be intentional about delivering results. It should spark curiosity and the images associated with it should portray results.

Good branding makes you unique and instills confidence in a prospect (“how did they know I need this?!”). Lastly, successful companies with good branding change the way people do things while making the product easily adoptable.

Take Facebook, for example. It’s a relatively simple premise that has changed the entire world at no cost to the user.

Now that you understand two key components to marketing—attention reach and branding—let’s focus on the opposite end of the spectrum, which is what consumers are looking for.

Consumers will withhold information from you, seek similar alternatives (to your product or service), solicit feedback from other consumers, and ultimately buy what they understand the fastest.

The “caveman test” is a good way to gauge whether or not your product or marketing is effective. Essentially, once you pitch your product, the prospect should be able to regurgitate an accurate summary of what you said in less than five seconds. (Alternatively, if they respond with either how your product will make their life better or why they should buy your product, then you have succeeded as well.)

Now comes the execution part of marketing: what methods are most effective?

Right now the answer is actually pretty simple: product video is the most effective marketing tool.

These advertisements work because they eliminate the technical jargon associated with product development. They are also bold. It’s important to note, too, that emails with links to videos have a significantly higher success rate than emails without them.

Another effective marketing tactic is lead-generation or exchanging a resource (such as a pdf, free e-book, etc.) in exchange for a prospect’s personal info. The most effective way to do this is by sharing your resource with someone in exchange for his or her verified e-mail address. Otherwise, you will give up valuable information for no real leads.

Customer testimonials are effective, but anything more than five is overselling.

Social media is the most universal of all marketing tools, but marketers should identify their audience’s top platform and master that medium first before repurposing that content for other ones.

For those in an operations field, talking triggers are enormously valuable. Essentially that means identifying the first thing people talk about when your company is mentioned. In the case of Doubletree Hotels, for example, their chocolate-chip cookies are a common talking point among vacationers. It doesn’t matter what Doubletree you’ve been to because you have had the cookie that is universal among the company’s entire chain of hotels.

Lastly, measure the success of your campaign with data.

Google Analytics is a free tool that will more tell you more about how your marketing is performing than customers likely ever will. That doesn’t mean customer satisfaction isn’t important, however. Conducting surveys among users of your product is essential, but it’s important to gather information from them that data won’t be able to and vice-versa. So instead of asking “did you watch the video?” in a customer satisfaction survey, you can ask “what did you like the most about the video?” (The data will tell you whether or not they actually watched.)

Have marketing goals in mind before you start any campaign (always run campaigns instead of individual ads, Treager says.) then have monthly reporting and quarterly reviews to make sure you are staying on target.

In summary, your messaging is extremely key to everything you do as a company or brand. The most effective messages are also the easiest to understand. Be prepared to answer the question about what resources you have to ensure your customers’ success, and make sure your website is always updated. It is a 24/7 salesman on your behalf.

 

 

 

It’s All About the Members

By Latest News, Member Spotlight

Seriously! What does make us different?

When talking with members of The Park, one thing is repeated over and over again - "There is no other place like this anywhere!"

Maybe it’s the state of the art facility.  Members have access to conference rooms equipped the latest in technology. From wireless screen connections to digital displays and everything in between, if you need it we have it.

Our online scheduling capabilities enable you to book the room you want when you want. Never worry about double bookings.

Perhaps it is our community events.  From monthly lunch and learns to our wildly popular Wine Wednesdays, we have something going on for our members.  We work to give them the knowledge they need to accelerate their businesses, grow their networks and improve visibility in the community at large.

Some say the perks are where it’s at.  How about free snacks, coffee, and fountain drinks in a cafe with cable TV.  On-site services from dry cleaning pick up/drop off and secured document shredding to color printing and mail service, we have thought of every detail to make life easier and more enjoyable at The Park.

Without a doubt though, it is the people.  The staff at The Park is second to none always there to help.  It makes our members feel like they have a huge team and are ready to take on the world!  We take pride in curating a special environment.

If you haven’t come by to see for yourself what makes us different, why not schedule a tour today.

X